Michelle Phan headshot

Michelle Phan

Michelle is a digital pioneer, who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing community of over 8M, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents online. A true entrepreneur, she co-founded the beauty subscription service Ipsy, and teamed with L’Oreal to launch her own make-up line “em.” Michelle recently released her book titled Make Up: Your Life Guide to Beauty, Style and Success. Michelle was also nominated for a Beauty Award for the 2015 Streamy’s.

DEMOGRAPHICS
age 17-44
males 14%
females 86%