Leading talent and entertainment company United Talent Agency (UTA) unveiled a new brand identity today— an abstract, three-dimensional shape that emphasizes UTA’s continued and evolving commitment to uniting ideas, opportunities, and talent.
UTA last revisited its brand identity in 2011. Since then UTA has more than tripled in size to more than 1,000 employees working across multiple global offices and has significantly broadened its range of services. The evolved UTA identity reflects that strategic growth and its continuing commitment to expanding opportunities for creators, artists and talent amid a sea-change in media, entertainment, and technology.
"Our new identity captures the multiple facets and intersections of our business today. We have evolved with the specific focus to create opportunities for our clients across every part of our business and hope to continue to serve as hub for creative collaboration."
Founded in 1991 by Zimmer, Chairman Jim Berkus and board member Peter Benedek, and today led day-to-day by CEO Zimmer and Co-Presidents David Kramer and Jay Sures, UTA is one of the world’s leading talent and entertainment companies. Growing from its beginnings as a literary agency into a diversified media company, UTA is home to top-tier creators and artists in every segment of entertainment, as well as athletes, corporate clients and more. Over the past years, the company has rapidly and strategically expanded, both organically and inorganically, establishing an industry-leading digital division, a top tier speakers business, industry-leading news and broadcast group, a leading music practice, and more. Last year, UTA launched Civic Center Media to provide artists with more creative control and greater financial ownership of content; secured investment from private equity firms PSP Investments and Investcorp; and this year made a significant investment in powerhouse sports agency, Klutch Sports Group, to expand its representation of athletes on and off the field.
Building signage with the new logo will go up next month at UTA’s headquarters in Los Angeles.
Leading global talent and entertainment company UTA represents many of the most acclaimed figures across film, television, news, music, sports, speakers, theater, fine art, literature, video games, podcasts and other social and digital content. A passionate advocate for artists, creators and innovators, the company also is recognized in the areas of film finance and packaging, branding, licensing and endorsements. UTA is known for its dedicated digital media group helping clients—from A-list talent to Fortune 500 companies—capitalize on a rapidly changing entertainment, media and business landscape. The company’s worldwide presence includes its Los Angeles headquarters and offices in New York, London, Nashville, Miami and Malmö, Sweden. Information about UTA can also be found by following the company on social media on Instagram, Twitter, Facebook and LinkedIn.