Beth Comstock headshot

Beth Comstock

Former GE Vice Chair

Beth Comstock is a sought-after speaker around the world, focusing on issues relating to culture change, digital transformation, innovation, creativity and trendspotting. She is a practitioner, having led teams and businesses in one of the world’s biggest companies and across industries ranging from media to health, energy, manufacturing, transportation, finance and software. She has advised business leaders, helped incubate new companies, and partnered with start-ups.

Comstock believes that change starts with the individual and that organizational change programs need to focus on personal agency more than formulaic process improvement. Her motto is “Make room for discovery” believing that everyone in the organization has to make change their job, meaning they must develop mindsets and practices that open them up to emerging ideas, to widening their imaginations and even, to conflict and failure.

Comstock has been recognized as a top-ten LinkedIn influencer and contributes frequently to social and other media platforms. She has been written about in the media and she has been on the Fortune and Forbes lists of the World's Most Powerful women.

BIO

Beth Comstock’s mission is to understand what’s next, navigate change and help others do the same. By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to Vice Chair of GE, the first woman to hold the post. Comstock retired from the corporate world to return to storytelling as author and speaker, and to serve as a creative instigator and advisor.

As GE’s Vice Chair of Innovation and before that Chief Marketing Officer, Comstock led efforts to accelerate GE’s new growth and nimble culture, develop digital and clean-energy futures, seed new businesses via GE Ventures and GE Lighting, enhance the company’s brand value and advance sales, marketing and communications. As President of Integrated Media at NBC Universal, Comstock oversaw TV ad revenue and new digital efforts, including the early development of hulu.com. Previously, she held a succession of marketing and communications roles at NBC, CBS and Turner Broadcasting/CNN.

Comstock is a director at Nike, trustee of The National Geographic Society, visiting scholar of Columbia University’s Center for Science and Society, and advisor to start-up founders. She graduated from the College of William and Mary with a degree in biology.

Her book, Imagine It Forward, offers lessons from a life of continual transformation, using stories both personal and professional to inspire others in navigating our rapidly changing world. It was published September 2018 by Currency, an imprint of Penguin Random House.

Beth Comstock’s mission is to understand what’s next, navigate change and help others do the same. By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to Vice Chair of GE, the first woman to hold the post. Comstock retired from the corporate world to return to storytelling as author and speaker, and to serve as a creative instigator and advisor.

As GE’s Vice Chair of Innovation and before that Chief Marketing Officer, Comstock led efforts to accelerate GE’s new growth and nimble culture, develop digital and clean-energy futures, seed new businesses via GE Ventures and GE Lighting, enhance the company’s brand value and advance sales, marketing and communications. As President of Integrated Media at NBC Universal, Comstock oversaw TV ad revenue and new digital efforts, including the early development of hulu.com. Previously, she held a succession of marketing and communications roles at NBC, CBS and Turner Broadcasting/CNN.

Comstock is a director at Nike, trustee of The National Geographic Society, visiting scholar of Columbia University’s Center for Science and Society, and advisor to start-up founders. She graduated from the College of William and Mary with a degree in biology.

Her book, Imagine It Forward, offers lessons from a life of continual transformation, using stories both personal and professional to inspire others in navigating our rapidly changing world. It was published September 2018 by Currency, an imprint of Penguin Random House.

Media
SPEECH TOPICS

Imagine It Forward: Courage, Creativity, and the Power of Change

Books & Media
Imagine It Forward book cover